Versace is one of the most iconic fashion houses in the world, known for its luxurious designs, bold prints, and glamorous appeal. Here are 20 important things that South Africans should know about the legendary brand:
1. Founded by Gianni Versace
The Versace brand was founded by Italian fashion designer Gianni Versace in 1978. Gianni quickly established himself as a leading figure in the fashion world, thanks to his unique vision of blending art, fashion, and culture.
2. The Medusa Logo
Versace’s logo is the head of Medusa, a character from Greek mythology. Gianni Versace chose Medusa because he believed her power to make people fall in love with her reflected the allure of his designs—once captivated by them, people would never look away.
3. Versace and Pop Culture
The brand has always been deeply connected to pop culture, dressing some of the biggest celebrities, from musicians like Elton John and Madonna to actresses like Elizabeth Hurley and Angelina Jolie.
4. The Iconic Safety Pin Dress
In 1994, Elizabeth Hurley wore the iconic black safety pin dress to the premiere of Four Weddings and a Funeral, a moment that solidified Versace’s place in fashion history. The bold, edgy dress featured large gold safety pins holding it together, representing a mix of glamour and rebellion.
5. Versace and Supermodels
In the 1990s, Versace became known for using supermodels in his runway shows. Naomi Campbell, Cindy Crawford, Linda Evangelista, and Claudia Schiffer were among the “original” supermodels who regularly walked for Versace, creating an iconic era in fashion.
6. Luxurious and Bold Designs
Versace is famous for its opulent and bold designs. The brand often incorporates bright colors, gold embellishments, intricate patterns, and luxurious materials such as silk and velvet, making each piece a statement.
7. The Death of Gianni Versace
In 1997, Gianni Versace was tragically murdered outside his Miami Beach mansion. His death shocked the fashion world, and his legacy continues to influence the brand and the industry at large.
8. Donatella Versace’s Leadership
After Gianni’s death, his sister Donatella Versace took over as the creative director of the brand. She has since steered Versace into the 21st century while maintaining its iconic aesthetic and connection to luxury.
9. Versace and Music
Versace has had a long-standing relationship with the music industry. Artists like Tupac Shakur, Biggie Smalls, and more recently, Bruno Mars and Cardi B, have referenced or worn Versace in their songs and performances.
10. Versace in South Africa
Versace’s global influence extends to South Africa, where the brand is admired by many. Versace’s designs are accessible to South Africans through high-end boutiques and luxury department stores, appealing to those with a taste for opulence.
11. The Versace Mansion
Gianni Versace’s Miami Beach mansion, Casa Casuarina, is a famous tourist attraction today. The opulent villa reflects the designer’s lavish taste, featuring mosaics, frescos, and extravagant decor. It has since been transformed into a luxury hotel.
12. Versace Home Collection
Versace is not just a fashion brand—it has expanded into the world of interior design. The Versace Home Collection offers opulent furniture, lighting, textiles, and accessories, allowing fashion lovers to bring the brand’s luxury aesthetic into their homes.
13. The Collaboration with H&M
In 2011, Versace collaborated with H&M to create an affordable collection. This allowed fashion enthusiasts to access Versace’s signature bold designs at a more affordable price point, making the brand more accessible to a global audience.
14. Sustainability Efforts
Versace has taken steps to become more sustainable in recent years. The brand announced that it would no longer use real fur in its collections, as part of a broader movement towards ethical fashion and environmental responsibility.
15. Versace Watches
Versace also has a line of luxury watches, known for their precision and craftsmanship. These timepieces are often adorned with the brand’s signature Greek key motifs and Medusa emblems, making them recognizable as Versace pieces.
16. Versace Eyewear
In addition to clothing and accessories, Versace offers a range of eyewear, from sunglasses to optical frames. These pieces often feature the brand’s bold designs, including the Medusa head and Greek key details.
17. Collaborations with Celebrities
Versace regularly collaborates with A-list celebrities and influencers. For example, Jennifer Lopez’s famous green Versace dress at the 2000 Grammys became so iconic that she wore an updated version of it during the brand’s Spring 2020 runway show, making fashion history once again.
18. Versace’s Perfumes
Versace’s perfume line is another extension of the brand’s luxury appeal. Fragrances like Versace Eros and Bright Crystal are beloved around the world for their sophisticated, captivating scents that embody the brand’s sensual, bold aesthetic.
19. Ownership by Michael Kors
In 2018, Versace was purchased by Michael Kors Holdings (now Capri Holdings), but Donatella Versace remained the creative head of the brand. This acquisition marked the next chapter in the company’s evolution while preserving its core identity.
20. Versace Runway Shows
Versace’s runway shows are always a highlight of Fashion Week. Known for their glamorous atmosphere, star-studded front rows, and dazzling collections, Versace shows set the tone for luxury fashion each season and continue to influence trends globally.
Versace has remained a symbol of luxury and bold creativity since its founding in 1978. For South Africans, the brand represents more than just fashion; it’s an embodiment of elegance, opulence, and high-end culture. From its iconic Medusa logo to its runway collaborations with celebrities, Versace continues to influence and shape the global fashion industry. Whether through clothing, accessories, or fragrances, Versace remains a timeless brand that inspires confidence and glamour across the world.
