In a decade’s time, personalised medicine might be a reality, but for now it’s an idea. We’re generally all taking the same drugs, regardless of genetic markers or microbiome composition. The same is true in skincare. The options are limited to broad categories.
Esse has launched a new prescription service that delivers on the promise of personalised skincare. A qualified practitioner (doctor or skincare therapist) will analyse the skin and build a personalised product together with the client. With the help of an app, the practitioner can determine lifestyle considerations, skin needs and tolerance levels for the applicable actives, and can then build an optimal, personalised skincare offering. The prescription process takes around 10 minutes to complete. The product will then be manufactured in the Esse lab and delivered directly to the client within 48 hours. There are thousands of possible combinations, so the production process has been largely automated with machines connected directly to the app.
Esse founder, Trevor Steyn, says “Off-the-shelf products are formulated for the typical client. We can’t push the levels of actives to the max because some people may react badly. There are also instances where clients are paying for actives that they don’t really need. We can now craft a product that has maximum efficacy for the client’s lifestyle, budget and exact skin concerns.”
The products can also evolve as the skin improves. The initial consultation will allow the client to reorder twice, covering the first 6 months of use. The client will then need to revisit the practitioner for an updated prescription that will generally be more cost effective and will focus on maintenance.
As always, Esse prioritises ethics above profits. Esse Prescript adheres to strict standards for sustainable sourcing of both ingredients and packaging.
