Burberry, a globally recognized luxury brand, has a rich history and continues to set trends in fashion and beyond. Here are 20 key things South Africans should know about Burberry:
1. Founded in 1856
Burberry was established in 1856 by Thomas Burberry in Basingstoke, England. Initially, the brand focused on outdoor attire, catering to adventurers and explorers.
2. Invention of Gabardine Fabric
In 1879, Thomas Burberry invented gabardine, a revolutionary waterproof fabric that was both breathable and durable. This invention cemented the brand’s reputation for high-quality outerwear.
3. The Iconic Trench Coat
The Burberry trench coat is one of the brand’s most famous designs, initially developed for soldiers during World War I. Today, it’s a timeless fashion statement worn around the globe, including in South Africa.
4. The Classic Burberry Check
Burberry’s signature tartan check pattern, introduced in the 1920s, is a globally recognized symbol of British luxury. The beige, black, red, and white plaid pattern appears on everything from scarves to handbags.
5. Synonymous with British Heritage
Burberry has become a symbol of British craftsmanship and elegance. Its association with British royalty and celebrities has only added to its allure, with Queen Elizabeth II and Prince Charles both granting the brand royal warrants.
6. Luxury Brand with a Global Appeal
Burberry is not just a British brand—it’s an international one. With stores in major cities around the world, including Johannesburg and Cape Town, South Africans can easily access its luxury collections.
7. Burberry’s South African Presence
Burberry operates flagship stores in some of South Africa’s most luxurious shopping destinations. These stores offer a range of products from apparel to accessories, making it easy for South Africans to embrace the brand’s sophisticated style.
8. Sustainability Initiatives
Burberry has made significant strides in sustainability. The brand is committed to becoming carbon-neutral by 2040 and already uses sustainable cotton in many of its products, appealing to the eco-conscious South African consumer.
9. Collaborations with Top Designers
Burberry has collaborated with a number of high-profile designers and creatives over the years. Under the leadership of Riccardo Tisci, the brand has embraced a blend of streetwear and luxury, appealing to both older and younger generations.
10. Burberry and Digital Innovation
Burberry is a pioneer in merging fashion with digital technology. From live-streamed runway shows to its embrace of augmented reality, the brand continues to push boundaries, catering to tech-savvy fashionistas in South Africa.
11. Signature Fragrances
In addition to clothing, Burberry has a line of luxurious fragrances. Scents like My Burberry and Burberry Her are globally popular and can be found in high-end stores across South Africa.
12. Accessories and Beyond
While known for its outerwear, Burberry’s range of products includes high-quality accessories like handbags, sunglasses, and footwear. These items are perfect for South Africans seeking a subtle but luxurious touch to their everyday wardrobe.
13. Burberry and Pop Culture
Burberry has consistently been part of pop culture. From appearances in films to being worn by stars like Rihanna and David Beckham, the brand is a favorite among celebrities, adding to its allure among South African trendsetters.
14. The Burberry Foundation
In line with its sustainability efforts, Burberry established the Burberry Foundation in 2008. The foundation focuses on addressing key social issues, including supporting youth education and promoting sustainable practices worldwide.
15. Burberry’s Iconic Scarf
The Burberry cashmere scarf, featuring the signature check pattern, is one of the brand’s most iconic and versatile accessories. This luxury piece is worn globally, including in South Africa, as a symbol of classic elegance.
16. Digital First
Burberry was one of the first luxury brands to embrace e-commerce and social media platforms, ensuring that its presence resonates with a global digital audience. South Africans can shop Burberry online with ease, enjoying its seamless digital shopping experience.
17. Burberry Prorsum
For fashion enthusiasts, Burberry Prorsum was the label’s high-end runway collection until it was merged with the main brand in 2016. However, its avant-garde designs and creative direction still influence Burberry’s fashion lines today.
18. Streetwear Influence
In recent years, Burberry has tapped into the growing streetwear trend, creating bold designs that mix high fashion with urban style. South African fashionistas who love a mix of luxury and casual pieces will find this fusion appealing.
19. The Evolution of the Logo
Burberry has undergone several logo redesigns throughout its history. The latest version, introduced in 2018 by Riccardo Tisci, features a more minimalist and modern look, reflecting the brand’s current creative direction.
20. Commitment to Diversity
Burberry is committed to fostering diversity and inclusion within the fashion industry. Through its collections and marketing campaigns, the brand showcases models and creatives from various ethnic backgrounds, aligning with South Africa’s multicultural ethos.
Burberry has remained at the forefront of luxury fashion for over 160 years, thanks to its innovative designs, commitment to sustainability, and ability to adapt to modern trends. From its iconic trench coat to its check-patterned scarves, South Africans can enjoy a touch of British elegance with every Burberry piece.
