Saint Laurent, often referred to simply as YSL, is one of the most iconic fashion houses in the world. Known for its revolutionary designs and bold approach to luxury, it has made a lasting impact on the fashion industry. Here are 20 things South Africans should know about Saint Laurent:
1. Founded by Yves Saint Laurent
Yves Saint Laurent (YSL) was founded in 1961 by the French-Algerian designer Yves Saint Laurent and his partner, Pierre Bergé. The brand quickly became synonymous with Parisian high fashion.
2. The Trapeze Dress Revolution
In 1958, Yves Saint Laurent introduced the Trapeze dress during his time at Dior, redefining feminine silhouettes with its free-flowing lines. This design remains a key element in the fashion world.
3. The First Women’s Tuxedo
YSL made history in 1966 with the introduction of “Le Smoking,” a tuxedo suit designed for women. This iconic piece challenged gender norms and remains one of the brand’s most enduring styles.
4. Pioneer of Ready-to-Wear Fashion
Saint Laurent was one of the first designers to introduce ready-to-wear collections with the launch of “Rive Gauche” in 1966. It allowed luxury fashion to become more accessible to the general public.
5. African Influences
Yves Saint Laurent was inspired by different cultures, including Africa. He often drew on African art, textiles, and themes in his collections, paying homage to its beauty and craftsmanship.
6. Popularized Safari Jackets
Saint Laurent introduced safari-inspired pieces in the late 1960s, including the iconic safari jacket. These pieces have had a lasting influence on both high fashion and streetwear.
7. The Mondrian Dress
In 1965, Saint Laurent designed the Mondrian dress, a geometric, color-blocked piece inspired by the work of Dutch painter Piet Mondrian. This dress is now seen as a masterpiece of modern fashion.
8. The Iconic Logo
The YSL logo was designed by graphic artist A.M. Cassandre in 1961. The interlocking Y, S, and L letters have since become one of the most recognizable symbols in the fashion world.
9. Controversial Perfume Ads
YSL’s advertising has often been provocative. In 1971, the brand shocked audiences with an ad for its first men’s fragrance, “Pour Homme,” featuring Yves Saint Laurent posing nude.
10. Opium Perfume Scandal
The release of the perfume “Opium” in 1977 sparked controversy for its name and marketing, which critics argued glamorized drug use. Despite the backlash, it became one of YSL’s most successful fragrances.
11. YSL Beauty
In addition to its clothing collections, YSL is known for its beauty line. Its Touche Éclat highlighter pen, launched in 1992, is a cult favorite worldwide, including in South Africa.
12. Yves Saint Laurent Retired in 2002
After four decades of designing, Yves Saint Laurent retired in 2002. His final haute couture show marked the end of an era, as he bid farewell to the fashion world.
13. Hedi Slimane’s Impact
In 2012, Hedi Slimane was appointed creative director of YSL and dropped “Yves” from the brand name, rebranding it as Saint Laurent Paris. His rock-inspired, minimalist designs revitalized the brand for a new generation.
14. Saint Laurent and Celebrities
The brand has a long history of dressing iconic figures. From Catherine Deneuve to Rihanna, Saint Laurent has become a favorite among the world’s most influential celebrities.
15. South Africa’s Influence
Saint Laurent’s collections have included designs inspired by African motifs and patterns. South African art, culture, and craftsmanship have played a role in influencing the brand’s creative direction.
16. The Musée Yves Saint Laurent
In 2017, the Musée Yves Saint Laurent Paris opened, showcasing over 50 years of the designer’s work. It offers visitors a glimpse into the life, work, and legacy of Yves Saint Laurent.
17. Sustainable Fashion Initiatives
YSL has increasingly embraced sustainability in recent years. Under creative director Anthony Vaccarello, the brand is committed to reducing its carbon footprint and utilizing eco-friendly materials.
18. Legacy of Inclusivity
Yves Saint Laurent was one of the first designers to feature models of diverse backgrounds, including Black models like Iman, and has long been recognized for promoting inclusivity in fashion.
19. Iconic Shoes and Accessories
Saint Laurent is not only famous for its clothing but also its luxurious accessories. The Tribute sandal, launched in 2004, has become a timeless staple in women’s fashion.
20. Anthony Vaccarello’s Vision
Appointed creative director in 2016, Anthony Vaccarello continues to push the boundaries of Saint Laurent with sleek, edgy designs that maintain the brand’s legacy while appealing to modern tastes.
Saint Laurent’s influence transcends borders, and its groundbreaking designs continue to inspire fashion enthusiasts across the globe, including South Africa. From its revolutionary tuxedo suits to its global beauty products, the YSL brand remains a symbol of timeless elegance and innovation.
