In recent years, celebrities have expanded their brands beyond music, film, and television to include fashion and beauty. Lingerie has become a popular industry for celebrities, where they combine style, confidence, and self-expression. From South Africa to international stars, here are 10 celebrity-owned lingerie brands that you need to know about.
1. Bonang Matheba – Distraction by Bonang (South Africa)
Bonang Matheba, a South African media personality, launched her lingerie collection “Distraction by Bonang” in collaboration with Woolworths. Known for her impeccable style, Bonang’s lingerie line embodies elegance, confidence, and luxury. The collection features sensual lace pieces, vibrant colors, and comfortable designs that flatter every body type.
2. Rihanna – Savage X Fenty (International)
Rihanna, the global music icon and entrepreneur, has taken the lingerie world by storm with her brand Savage X Fenty. Launched in 2018, Savage X Fenty is known for its inclusivity, offering a wide range of sizes and styles. Rihanna’s brand is a celebration of diversity, empowering women of all shapes and backgrounds to feel sexy and confident. The annual Savage X Fenty fashion shows have redefined the lingerie industry, combining music, fashion, and body positivity.
3. Candice Swanepoel – Tropic of C (South Africa)
South African supermodel Candice Swanepoel is not just a Victoria’s Secret Angel; she also owns her lingerie and swimwear line called Tropic of C. While the brand is more known for swimwear, it also features lingerie-inspired pieces that embody the free-spirited and sustainable ethos of the brand. Candice’s designs are sleek, eco-friendly, and made for women who love a minimalist yet chic look.
4. Kim Kardashian – SKIMS
SKIMS, the brainchild of reality TV star and entrepreneur Kim Kardashian, started as a shapewear brand and has since expanded into lingerie, loungewear, and accessories. The brand is celebrated for its inclusivity, offering a wide range of sizes and shades to match different skin tones. SKIMS emphasizes comfort and support without sacrificing style, making it a favorite for women looking for both functionality and aesthetics.
Why You’ll Love It: The line’s innovative designs prioritize comfort and inclusivity, offering solutions for all body shapes.
5. Gisele Bündchen – Gisele Bündchen Intimates
Brazilian supermodel Gisele Bündchen launched Gisele Bündchen Intimates in 2011, reflecting her love for fashion and sustainability. The brand offers luxurious designs that blend elegance and sensuality with comfort. Using eco-friendly materials and sophisticated cuts, Gisele’s lingerie line is a reflection of her personal commitment to both style and the environment.
Why You’ll Love It: Gisele’s lingerie collection is known for its sustainable fabrics and glamorous yet comfortable designs.
6. Dita Von Teese – Dita Von Teese Lingerie
Known for her sultry burlesque performances, Dita Von Teese launched her lingerie brand to bring a touch of vintage glamour to everyday life. Inspired by the lingerie styles of the 1940s and 1950s, Dita Von Teese Lingerie features intricate lacework, retro cuts, and luxurious fabrics. The collection is for women who love to embrace their inner femme fatale and exude confidence.
Why You’ll Love It: The brand brings old Hollywood glam with a modern twist, making it perfect for special occasions or for feeling fabulous every day.
7. Kylie Jenner – Kylie Lingerie
The youngest of the Kardashian-Jenner clan, Kylie Jenner has ventured beyond her billion-dollar cosmetics empire with Kylie Lingerie. Known for its trendy designs, vibrant colors, and seductive silhouettes, Kylie’s lingerie collection is aimed at young, fashion-forward women who aren’t afraid to make a statement. With eye-catching patterns and styles, it’s an extension of her bold and youthful aesthetic.
Why You’ll Love It: Kylie Lingerie is perfect for those looking for fun, daring, and trendy lingerie pieces.
8. Rosie Huntington-Whiteley – Rosie for Autograph
British model Rosie Huntington-Whiteley partnered with luxury retailer Marks & Spencer to create Rosie for Autograph, a lingerie line that blends sophistication with accessibility. The collection is known for its vintage-inspired designs, featuring delicate lace, soft silks, and floral prints. The pieces are elegant and timeless, offering affordable luxury for women looking to add some elegance to their everyday wardrobe.
Why You’ll Love It: Rosie for Autograph provides affordable luxury with a touch of British elegance.
9. Kendall Jenner – Kendall + Kylie Intimates
Kendall Jenner, along with her sister Kylie, has expanded their Kendall + Kylie fashion brand to include lingerie. The collection focuses on youthful and edgy designs, catering to a modern and chic aesthetic. The pieces range from bralettes and lacy bodysuits to more casual, everyday wear, providing options for different moods and styles.
Why You’ll Love It: If you’re looking for youthful, trendy lingerie with an edge, this line is for you.
8. Jennifer Lopez – JLO Jennifer Lopez Intimates
Jennifer Lopez’s lingerie line, JLO Jennifer Lopez Intimates, reflects her own bold and glamorous style. With designs that range from sultry and sexy to practical and comfortable, Lopez’s collection appeals to women who want to feel empowered and confident. Her pieces often incorporate luxurious fabrics and dramatic elements, perfect for women who want to make a statement.
Why You’ll Love It: The collection combines comfort with glamour, making it perfect for every occasion.
109. Halle Berry – Scandale Paris
Academy Award-winning actress Halle Berry took on a creative role in relaunching Scandale Paris, a historic French lingerie brand. Berry’s version of Scandale emphasizes affordable luxury, combining vintage French glamour with modern functionality. The line is known for its sophisticated yet comfortable designs, offering lingerie that makes women feel both sexy and confident.
Why You’ll Love It: The brand is all about classic French elegance with a contemporary edge, at affordable prices.
11. Heidi Klum – Heidi Klum Intimates
Supermodel and television host Heidi Klum took the reins of Heidi Klum Intimates after taking over from Elle Macpherson’s lingerie line. Known for its luxurious fabrics, flattering cuts, and romantic designs, Heidi’s lingerie is designed for women who want to feel feminine and sophisticated. The brand caters to a variety of styles, from playful and flirty to classic and elegant.
Why You’ll Love It: The collection combines high-quality materials with designs that make you feel glamorous and comfortable.
These celebrity-owned lingerie brands combine glamour, inclusivity, and personal style to offer women the perfect blend of confidence and comfort. From Rihanna’s body-positive Savage X Fenty to Gisele Bündchen’s eco-friendly designs, these brands reflect the personalities and passions of the stars behind them. Whether you’re looking for vintage glamour, minimalist chic, or something bold and daring, these 10 celebrity lingerie lines have something for everyone.
